Cassandra A. Gonzalez, 21, plans to graduate from The University of Texas-Pan American in December 2014 with a Bachelor of Business Administration in Marketing and a minor in mass communications. She graduated from South Texas Business, Education & Technology Academy in Edinburg in 2011. At UTPA she is a member of the UTPA Chapter of the American Advertising Federation, Alpha Lambda Delta Honor Society, Beta Gamma Sigma Honor Society, and the Golden Key Honour Society. In the community, Gonzalez has volunteered with the American Cancer Association and at St. Matthew’s Episcopal Church & School. In 2011-2012, she was a member of the UTPA Women’s Chorus. Currently Gonzalez works on campus as an account executive intern with the UTPA Marketing and Communications Department.
Awards/Honors: University Scholars Scholarship, 2011-2014; A.J. Ginsberg Marketing Scholarship, 2013-2014; College of Business Administration Dean’s Scholar, 2012-2014; and Dean’s List, 2011-2014.
What are your plans after graduation? After graduation I would like to test out the marketing field and see where that takes me. I do know that I’d like to stay in the non-profit sector if at all possible.
Do you plan to stay in the Valley? I plan to explore the opportunities that are here in the Valley. I would like to at least begin my career here and see where I can go from there. There is a lot of growth in this area, particularly in the business world. I would like to do my part to give back to the RGV however I can and be a part of that growth.
What has your education done for you? Getting an education has expanded my mind in too many ways to describe. It has given me the tools I need for my future career and has made me a better person. I’ve learned how to think for myself and make my own judgments. The skills I’ve gained throughout my education go beyond the classroom; they can be applied to life in general.
How do you feel about your UTPA experience? As I begin my fourth year at UTPA, I am realizing how much I have grown as a person and a student in the last few semesters. I am taking classes about topics that I am passionate about and figuring out how I want to apply the knowledge I’ve acquired to the rest of my life. I believe these courses have affected me so deeply because of who teaches them. The UTPA Marketing Department consists of many professors and graduate students with real-world experience who really care about their students. Thanks to them, the experiences I have had in and out of class have challenged me in very rewarding ways.
What is your best tip for success? My best tip for success is to do something you really care about. This might sound idealistic, but choosing a major or a career for the wrong reasons won’t benefit you in the long run. Look for a profession that appeals to every aspect of who you are. It may seem impossible, but there’s something out there for everyone.
What advice do you have for college-bound students? My advice is to enter college with an open mind. If you’re ready to learn, the possibilities are endless.